Likeocracy

What is the social cost of a Like?

I wrote about Social Media before, but this post is about traditional online newspapers and how they are following the same footprints, using new techniques such as click baits and trying to “go viral”  in a bid to gain visibility or simply survive.

One meaningful example form the Guardian: Subsidised tenants are excluded from pool and gym in London block .

A bit of background here: in UK, at least 30% of the newly built apartments should by law be under the “social housing” scheme, with lower rent prices subsidised by tax payers.

Whatever is your take on the matter, this article will likely leave you angered at either:

a) the people who wants to use the subsidised pool and gym by bundling it with the social housing scheme and exploiting the system, or

b) the people who are supporting segregation and even a form of social cleansing, as proposed in the article.

This is the divide et impera at work again! Not because someone is conspiring in that direction: our Digital Media are simply tuned to rank something better if it causes a reaction, likes, shares, engagement!

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